Challenge

Users needed a personal finance app that combines expense tracking, budgeting, analytics, and goal setting in one interface, with support for individual and family use cases.

Solution

Developed Luno, a full-stack personal finance platform with conversion-focused onboarding, analytics, and flexible pricing tiers.

Approach & Implementation

User experience: Authentication-aware routing with onboarding for new users and dashboard access for returning users
Expense management: Transaction recording with categorization, income tracking, and recurring bill management
Budgeting: Smart budgets with alerts and spending limits
Analytics: Spending pattern visualization, insights, and financial health metrics
Advanced features: Receipt scanning, multiple bank connections, collaborative family features for Pro and Family plans
Pricing model: Free, Pro, and Family tiers with feature gating
Performance: Server-side rendering, optimized data fetching, responsive design

Key Features Delivered

Expense and income tracking with categorization
Budget management with alerts and notifications
Analytics dashboard with spending insights
Recurring bill management with reminders
Financial goal setting and tracking
Receipt scanning (Pro/Family plans)
Multiple bank account connections (Pro/Family plans)
Collaborative family features (Family plan)
Conversion-optimized landing page and onboarding flow

Results

Improved user engagement through streamlined onboarding
Better financial awareness via analytics and insights
Flexible pricing supporting individual and family use
Production-ready platform with strong performance and security
Scalable architecture for future feature expansion

Technical Stack

Next.js, React, TypeScript, Prisma ORM, PostgreSQL, tRPC, NextAuth, TanStack React Query, Radix UI, Framer Motion, Recharts, Zod